🧩 About the project

Tangible Markets is a fintech SaaS platform transforming secondary market liquidity by enabling LPs, GPs, wealth managers, and secondary buyers to efficiently buy, sell, and manage private-market fund positions through a digital interface.

🎯 My Role & Responsibilities

• Product Designer leading end-to-end design strategy: research, prototyping, user flows, visual design, and handoff to development.
• Collaborated closely with product owners, developers, and domain experts (from areas like private equity and wealth management).

‍💻 Target Audience & Goals

• Primary users:
  • LPs needing transparent pricing tools, scenario analysis, and access to auctions.
  • GPs and wealth managers seeking internal liquidity hubs and automation.
  • Secondary buyers looking for curated listings with rich valuation data.
• Key objectives:
  • Simplify secondary transaction workflows
  • Centralize portfolio analytics (cash flow, pricing sentiment, valuation)
  • Build trust and transparency through data-rich UI and algorithmic models

👨‍💻 Tasks

1. Pre-Auction Flow

Context